This dataset contains variety-level seed production and sales data of 297 public and private maize seed producers in Mexico during the period 2011-2019. The dataset was compiled using four different sources. The first is the MasAgro seed marketing survey, administered from 2013 to 2019 to MasAgro affiliated seed companies to monitor their seed sales and the uptake of new MasAgro hybrids. The number of companies that responded to the seed marketing survey each year was: 2013 (n=29), 2014 (n=24), 2015 (n=39), 2016 (n=42), 2017 (n=42), 2018 (n=52), 2019 (n=61). The second is the CIMMYT germplasm impact survey, a cross-sectional survey applied to thirty-nine MasAgro seed companies in 2015, to collect information of their 2014 seed sales, seed origin, variety type, variety colour, and first year of introduction to the market. The third is the MasAgro product portfolio survey, responded by thirty-one MasAgro seed firms in 2020 to cover existing information gaps, specially the 2011-2012 seed sales, company size (seed sales and number of employees) and each product’s first year of introduction to the market. These data was complemented with official maize seed production statistics provided by the National Seed Inspection and Certification Agency (SNICS). The dataset contains detailed seed production and sales figures of the entire maize seed industry in Mexico for the period 2011-2019.
